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Liferay Data Platform

Liferay Data Platform (LDP) is Liferay’s customer data platform (CDP), built on Liferay Analytics Cloud. Web analytics tells you how visitors behave on your site, but not who they are in your CRM or how they engage elsewhere. LDP unifies your web analytics with data from external systems to give you a single view of both the individuals who engage with your site and the accounts (organizations) they belong to, unlocking both customer-level and company-level analysis.

To get LDP, go to One Liferay, open the Liferay Data Platform product page, and click Contact Sales.

Unique LDP features include:

  • Ingest data from external systems. For example, connect LDP with Salesforce to bring CRM Accounts and Individuals into your web analytics.

  • The Lifecycles dashboard tracks how accounts progress through lifecycle stages and highlights trends such as stalled progression and churn risk.

  • The Campaigns dashboard shows which accounts and how many individuals your campaigns reach, along with the Salesforce opportunity amounts of those accounts.

  • The Accounts dashboard consolidates account data from CRM, marketing, and enrichment platforms into a single profile for each organization.

  • The Assets dashboard helps you analyze engagement metrics and performance data for content across your digital experiences, including web content, documents, media, blog posts, and content created with custom CMS structures.

  • The Sites dashboard provides site analytics, including traffic trends, page performance, visitor interests, and on-site search activity.

  • Page Analytics provides detailed analytics for individual pages, including page performance, audience composition, navigation paths, and known visitors.

  • Create segments to define dynamic audiences of individuals or accounts, based on behavior, attributes, and DXP asset categorization, including vocabulary categories and tags assigned to content your visitors have interacted with.

  • Filter a dashboard by account and segment to read its metrics for one customer or one audience, and share the filtered view by its URL.

  • Receive email notifications when a segment gains members or when accounts enter a lifecycle, change stage, or become stalled.

  • The Individuals dashboard shows a unified profile for each customer, combining web activity with attributes from your CRM, including the account they belong to.

Getting Started

Integrating LDP with DXP

Reference Guides

Data Sources Lifecycles Configuring the Account Lifecycle Campaigns Accounts Assets Sites Page Analytics Creating Segments Account Segment Dashboards Filtering and Sharing Dashboard Views Email Notifications Individuals

Subscriptions and Usage Limits

LDP is available in one plan, which includes 2,000,000 events per month. For everything the plan includes, see the Liferay Data Platform product page on One Liferay.

To see your workspace’s limits and current usage, go to Settings → Subscription & Usage, then click Go to Liferay One. The button appears for administrators.

The Accounts, Campaigns, and Lifecycles dashboards require an LDP subscription. They don’t appear in the navigation menu of a Liferay Analytics Cloud workspace. Analytics Cloud is a separate product with its own subscriptions.