Data Sources

Private Beta Feature Liferay Data Platform 2026.Q2+

Data sources connect external systems to Liferay Data Platform (LDP), feeding customer and account data into your workspace so it is available for segmentation, activation, and analysis.

LDP supports two integration models:

Connector-based data sources pull structured data from the external system on a schedule. LDP initiates the connection, authenticates with the external system, and syncs data using predefined mappings.

Webhook-based data sources receive event data pushed by the external system. You configure events on the external side, and LDP receives and ingests them as they fire, mapping each event to the corresponding unified profile in your workspace. See Webhook Payload Reference for the fields each webhook source accepts.

A source can use both models. Marketo syncs Leads and Companies through a connector and streams marketing events through a webhook.

Liferay DXP is also a data source. See Integrating Liferay Data Platform with Liferay DXP to ingest site activity, individuals, and accounts from DXP.

All data sources are managed under Settings → Data Sources.

Available Data Sources

Data Source	Model	Data Ingested
Salesforce	Connector	Accounts, Individuals (Contacts and Leads)
HubSpot	Webhook	Marketing events (email clicks, form submissions, webinar attendance, and others)
Marketo	Connector and webhook	Individuals (Leads and Companies) through Marketo Campaign; marketing events through Marketo Event Stream
Demandbase	Webhook	Anonymous visitor and firmographic account data