Page Analytics
Use Page Analytics in Liferay Data Platform to analyze engagement, audience composition, traffic sources, and navigation patterns for an individual page.
To access page analytics, navigate to Sites under Touchpoints, open the Pages tab, and select a page.
On the Overview and Path tabs, the row below the tab bar holds account and segment filters. On the Visitors tab, the segment filter appears only when you view Accounts. On the Overview tab, the Experiences filter sits beside the account and segment filters and narrows the metrics to one of the page’s experiences. For more information about the account and segment filters, see Filtering and Sharing Dashboard Views.
Overview
Review page performance, audience information, and visitor behavior.
Page Metrics
The Overview tab tracks these metrics:
| Metric | Description |
|---|---|
| Unique Visitors | Number of distinct visitors who viewed the page. |
| Views | Total number of page views. |
| Bounce Rate | Percentage of sessions that ended after viewing only this page. |
| Time on Page | Average amount of time visitors spent on the page. |
| Entrances | Number of sessions that started on the page. |
| Exit Rate | Percentage of sessions that ended on the page. |
Filtering by Page Experience
If the page contains personalized experiences, use the Experiences filter to view metrics for a specific experience.
The filter contains these options:
| Option | Description |
|---|---|
| All Experiences | Displays aggregated metrics across all page experiences. |
| Default Experience | Displays metrics only for the default page experience. |
| Individual Experiences | Displays metrics only for the selected page experience. |
Compare metrics across experiences to evaluate the performance of personalized content.
Visitors Behavior
The Visitors Behavior chart displays page views over time, helping you identify traffic trends and engagement patterns.
Audience
The Audience panel lists visitor distribution across these categories:
| Category | Description |
|---|---|
| Known Individuals | Visitors associated with an identified profile. |
| Anonymous Individuals | Visitors who have not been identified. |
| Segmented Individuals | Visitors who belong to one or more audience segments. |
| Unsegmented Individuals | Visitors who do not belong to an audience segment. |
The panel also displays the distribution of page views across active audience segments.
Views by Location
The Views by Location panel displays page views by geographic location.
Views by Technology
The Views by Technology panel displays page views by device type and browser.
Path
Review how visitors arrive at and leave the selected page.
The Path tab uses a flow chart to visualize visitor navigation before and after viewing the page.
| Section | Description |
|---|---|
| Incoming Traffic | Displays the pages or sources visitors used immediately before viewing the page. |
| Selected Page | Represents the page being analyzed. |
| Outgoing Traffic | Displays the pages visitors viewed after leaving the page. |
Use this view to identify common navigation paths, entry points, and exit points.
Visitors
The Visitors section shows who viewed the selected page. Its Visitors card contains two tabs, Accounts and Known Individuals, and a time range drop-down menu that defaults to Last 30 days.
In a Liferay Analytics Cloud workspace, the Visitors tab is labeled Known Individuals and lists only known individuals.
The Accounts tab lists the names of the accounts that viewed the page. When no account viewed the page in the selected period, the tab says that no accounts were found.
The Known Individuals tab lists the visitors LDP identified through connected data sources or identification events.
| Column | Description |
|---|---|
| Name | Email | The individual’s name and email address. |
| Account Name | The account the individual belongs to. |
When no individual viewed the page in the selected period, the tab says that no visitor data was found.
Select an individual to open their profile in the Individuals section and review additional activity and engagement data.
Viewing Page Analytics in DXP
Use the Content Performance panel to review page analytics while editing a page.
Viewing the Content Performance panel requires permission to edit the page in Liferay DXP.
-
Open a page in the DXP page editor.
-
Click Content Performance (
) in the upper-right toolbar.
The Content Performance panel displays metrics for the current page without requiring navigation to Liferay Data Platform. For more about this tool in Liferay DXP, see About the Content Performance Tool.
Selecting a Time Period
Use the date selector (1) at the top of the panel to choose the reporting period.
The selected date range applies to all metrics and visualizations displayed in the panel.
Engagement
The Engagement section (2) displays page view activity for the page.
| Component | Description |
|---|---|
| Total Views | Total number of views since the content was published. |
| Views | Page views during the selected period, plotted over time to show traffic trends. |
Traffic Channel
The Traffic Channel section (3) displays how visitors arrived at the page.
| Channel | Description |
|---|---|
| Direct | Visitors who accessed the page directly, such as through bookmarks or by entering the URL. |
| Organic | Visitors who arrived through unpaid search engine results. |
| Referral | Visitors who arrived through links on external websites. |
| Paid | Visitors who arrived through advertising campaigns. |
| Social | Visitors who arrived through social media platforms. |
When traffic data is available, the panel displays both a channel breakdown and a visual distribution chart.