Managing a Product Launch

At the heart of a Content Marketing Platform (CMP) is the campaign. A campaign is a coordinated effort aimed at achieving a specific business goal by a specific deadline (e.g., launching a spring product line). Liferay CMP provides a dedicated workspace to structure campaigns, coordinate your team, and track work in real-time. Content creators, campaign managers, and corporate sponsors all benefit from CMP’s active, visual execution model.

To manage your campaign lifecycle, create a project to serve as the central repository for all campaign data and metadata, including its due date. Within this space, define tasks as actionable items that include integrated deadlines and asset attachments. Assign roles to manage the team’s responsibilities and use the kanban board for task management, dragging and dropping task cards to progress them in the lifecycle.

Launching a Spring Product Campaign

Clarity Vision Solution’s marketing manager, Mark Palmer, needs a central hub for the upcoming Clarity Spring Product Launch campaign. Here, the team can visualize their tasks and create marketing assets while reviewing content and managing the overall campaign progress.

Prerequisites

Before walking through the campaign execution steps, first activate CMP and create the Clarity team members driving the launch.

1. Activate the Content Marketing Platform.

   Once activated, the CMP section appears in the CMS site menu, providing an interface for managing projects and tasks.

2. Create the following users and set their password to test:

   Screen Name	Email	First Name	Last Name	Job Title
   mark.palmer	[e-mail]	Mark	Palmer	Marketing Manager
   rose.clark	[e-mail]	Rose	Clark	Content Strategist
   marcus.chen	[e-mail]	Marcus	Chen	Executive Sponsor

   

3. Go to Global Menu → Control Panel → Instance Settings → User Authentication and deselect Require strangers to verify their email address?.

   

4. Click Save.

5. Create a space named Marketing and add the Clarity users to it.

   This space is the central repository for creating and managing your marketing content.

6. Assign the Space Administrator and Space Content Reviewer roles to Mark Palmer.

   

Now start creating the project and executing the campaign.

Executing the Campaign

Once the environment is ready, start by defining the project parameters, onboarding the execution team, and defining campaign tasks.

1. From the Marketing space, go to Projects and click New Project.

   

2. Fill out the project attributes in the creation form:

   • Project Title (Required): Spring Product Launch

   • Description: Cross-channel rollout for the new 2026 product line.

   • Manager: Mark Palmer

   • Sponsor: Marcus Chen

   • Due Date: [Select a date 3 months from now]

   • Tags: Clarity2026 and SustainableTech

   

3. Click Save.

4. From the Project Details page, click View All Members.

   

5. Change the State of the project to In Progress.

6. Search for Rose Clark and add her to the project.

7. Navigate to the Tasks tab and click New Task.

   

8. Enter the task details for your first milestone. Provide enough context so your assignee can begin work immediately:

   • Title (Required): Draft Spring Launch Blog Post

   • Description: Write an announcement for the 2026 product line. Include the primary keyword "Sustainable Tech" and link to the product spec sheet attached in Assets.

   • State: Not Started

   • Assignee: Rose Clark

   • Due Date: [Select a date two weeks from now]

   

9. Click Save.

10. Go back to the Spring Product Launch project and navigate to the Tasks tab.

11. Click Table View and select Kanban.

    

12. Drag and drop the Draft Spring Launch Blog Post card from the Not Started column into the In Progress column.

    

    The task status and project health metrics update instantly for the entire team, signaling that execution has officially begun.

From here, the Clarity marketing team can progress this task, add secondary milestones, and collaborate in real-time to ensure the 2026 spring launch is delivered successfully and on time.

To learn how to attach CMS assets to tasks and step through the review cycle as a manager, proceed to Integrating Assets and Collaborating on Tasks.