Reviewing Insights
Private Beta Feature
Use the On Page and Technical pages in SEO & AEO Studio to review the insights from the last completed scan. Each page has a dashboard that summarizes the scan and a table that lists each issue. To view these insights, open the Studio and click On Page or Technical in the left navigation.
On Page: Insights about each page’s own content and metadata, in the Content Structure, Images and Media, and Page Metadata categories.
Technical: Insights in the Links and URLs category, and the domain’s Google PageSpeed scores.
To run a scan, see Running a Scan. To view affected pages and resolve identified issues, see Resolving Insights.
Reading the Dashboard
The Insights header shows when the most recent completed scan started. Four metric tiles summarize that scan’s results:
| Tile | Description |
|---|---|
| On Page Insights Technical Insights | Total number of unique On Page or Technical insight types the scan found |
| Unique Pages Affected | Total number of pages affected by at least one insight |
| Average Insights per Page | Average number of insights found on each affected page |
| High Impact Insights | Number of unique insight types with High impact |
Two charts further break down the scan data:
Insights by Category: Total number of insight types in each category.
Impact Mix per Category: Breakdown of each category’s insight types by impact (High, Medium, or Low).
The On Page Insights or Technical Insights tile, the High Impact Insights tile, and both charts count each insight type once, however many pages it affects. For example, a Missing or Empty Meta Description Tag insight found on 20 pages counts as one insight. Unique Pages Affected and Average Insights per Page count pages instead.
Dashboard metrics reflect a snapshot of the last completed scan. Fixes you apply update these metrics after the next scan.
Working with the Insights Table
The Insights table lists one row per insight type:
| Column | Description |
|---|---|
| Insights | The insight’s name, such as Low Content Pages or Excessively Long Headings |
| Category | The insight’s category, such as Page Metadata or Content Structure |
| Affected Pages | The number of pages where the insight is Open |
| Impact | The insight’s impact: High, Medium, or Low |
By default, the table sorts by Impact (High to Low) and breaks ties by the number of Affected Pages (highest first). To change the sorting, click any column header. Click it again to reverse the sort order. The table shows ten rows at a time by default.
Follow these steps to filter the table by impact or category:
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Click Filter.
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Click Impact or Category.
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Select a value’s checkbox (for example, Medium).
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Click Add Filter.
Active filters appear as chips above the table, such as Impact: Medium, and the table hides rows that don’t match. To remove a filter, click Remove Filter (
) on its chip. To remove every filter, click Clear. If the No Insights Match These Filters message appears, the last scan found no insights that match your selection.
Empty States
Until a scan completes, the Insights header on the On Page and Technical pages shows no scan date. When the insights section has nothing to list, it displays one of these empty states:
| Empty State | Description |
|---|---|
| No Scans Yet | No scan has completed. This state also appears while your first scan is in progress. |
| No Insights Found | The last completed scan found no issues on this page, either because every check passed or because Crawler Insights was off for that scan. |
| No Insights Match These Filters | The active filters exclude every row. |
To run a scan, see Running a Scan.