Segmentation

With Liferay’s segmentation tools, you can define user groups based on shared characteristics like behavior, location, or profile details. You can use these segments to personalize experiences, target content, and analyze user behavior across your sites.

Create segments using built-in user properties or custom fields, combine existing segments into compound segments, and define conditions using logical operators. You can also segment users by geolocation based on IP address.

In Liferay environments, segmentation integrates with Analytics Cloud to measure user engagement and behavior. Segments created in Analytics Cloud are synced to DXP for use in personalization, while DXP segments remain local.

You can manage segmentation settings at the system or instance level, and review segment configuration options using the Segments Editor UI.