Migration from Audience Targeting

Note

Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type:

• Existing Customers: Your experience remains unchanged for at least one year. You can continue to create and edit segments in DXP as usual, though a deprecation badge now appears in the interface.

• New Installs: The module is read-only by default, displaying segments synced from Analytics Cloud. To enable local segment creation and editing, you must enable the deprecation feature flag manually, which will be removed in a future release.

We recommend using Analytics Cloud as your single source of truth for segmentation moving forward.

If you’re upgrading from a Liferay version that used Audience Targeting, you must migrate to the built-in Segmentation and Personalization features introduced in Liferay DXP 7.2. These features replace the legacy Audience Targeting app and integrate directly with the platform’s content and page personalization tools.

In this section, learn about the full migration process:

• How segmentation in Liferay DXP 7.2+ compares to Audience Targeting

• Which user segment rules are migrated automatically and which require manual configuration

• How to migrate custom rules and display behavior

• How to handle rules that no longer have a direct equivalent

Use these articles to ensure your segments and personalized content continue to function as expected after upgrading.