Acquiring DXP Apps
Marketplace has two types of DXP apps, free and paid. Free apps can be downloaded, deployed to Liferay DXP, and used immediately without an activation key. Paid apps have trial, developer, or standard usage options, based on the publisher’s requirements. After installing a paid app, you must get an activation key and deploy it to Liferay DXP.
Marketplace also carries Liferay products, such as Content Marketing Platform and Digital Sales Room. Apps and products appear separately in your project, though you get an activation key for both the same way.
Client Extension apps are also available in Marketplace. Follow the standard procedures to download, purchase, and activate apps. Downloaded files use the .zip extension.
Downloading a Free DXP App
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Log into your Liferay account at one.liferay.com.
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Go to Marketplace → Catalogs → Applications Catalog.
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Find the free app you want and click Get App.
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Select your account and click Continue.
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Check the box to agree to the End User License Agreement and the Terms of Service, and click Get App.

The app is ready for download. Click Continue to Download to download it from your project now. To download it later, open One Liferay and go to My Account → Projects → Applications. See One Liferay’s documentation for a tour of these pages.
Purchasing a Paid DXP App
A paid app requires more steps.
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Log into your Liferay account at one.liferay.com.
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Go to Marketplace → Catalogs → Applications Catalog.
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Find the paid app you want and click Get App.
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Select your account and click Continue.
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Click Paid.
NoteSome apps offer a trial period where you can try the app before you pay. Click Trial for such apps.
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Select the license type and the number of licenses. If the app offers a trial period, you cannot purchase Standard or Developer licenses along with it. Developer licenses are available only if the publisher chose to provide them.
Usage Description Trial The trial is valid for a limited time. During this period, you can test the app to see if it meets your needs. Developer Each license is limited to five unique addresses and should not be used for full-scale production deployments. Standard You can use a standard license in production, non-production (UAT), and backup (DR) for both standalone and virtual cluster servers. 
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Click Continue.
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On the Payment Method step, choose a billing address, or click New Address to add one. Choose Pay with Card or Pay with Bank Transfer, and click Continue.
If you pay by card, Liferay redirects you to PayPal to complete the purchase securely.
If you pay by bank transfer, Liferay sends you an invoice by email, and you pay after you receive it.
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On the Summary step, review your order, check the box to agree to the End User License Agreement and the Terms of Service, and click Purchase App.
App and product pages show prices in US dollars, but checkout charges you in your account’s currency, which comes from the account’s billing address. A new customer is charged in the default currency.
Payment Status reports the result of the payment, and Order Received confirms the order.
To track your orders, open One Liferay and go to My Account → Orders.
After payment, download the app the same way as a free app.
Getting an Activation Key
You must deploy an activation key to activate paid DXP apps and Liferay products.
Activation keys cover self-hosted Liferay DXP installations. Liferay PaaS and Liferay SaaS are not covered by this flow yet.
Apps bought on Marketplace belong to the project named One-Time Purchases. To get the app’s activation key, open One Liferay and go to My Account → Projects → Activation.
The activation key is an .xml file that you deploy to your Liferay DXP environment. For a self-hosted installation, copy the app’s .lpkg file and the activation key file to the Liferay DXP deploy folder.
Downloading a Liferay Product
Liferay products are distributed as .lpkg files. To download a product, open One Liferay and go to My Account → Projects → Products. Deploy the file to Liferay DXP together with the activation key you got. For a self-hosted installation, copy both files to the Liferay DXP deploy folder.
For what to do with both files, see the product’s own documentation: Activating CMP or Activating Digital Sales Room.