Experiences
Use experience personalization to tailor content pages and collections to different groups of users. You can show customized layouts, content, and collection items based on who is visiting.
You create segments for groups of users, and then create experiences targeted to those segments. On content pages, you can customize each experience’s layout and content, set their priority, and use them in A/B testing. You can also personalize content displayed in collections by creating filtered variations for different segments.
In addition to traditional experience management, you can improve user interactions by integrating automated live chat systems that offer real-time support tailored to each visitor. You can also enhance accessibility so users can adjust settings directly through the accessibility menu. Anyone with access to the administration interface can switch it between light and dark independently of these site-wide settings.
Experiences and Element Variations
A content page can be personalized at two levels.
| Experiences | Element Variations | |
|---|---|---|
| Changes | The whole page | One element of the page |
| Targeted by | User segments | Audiences |
| Evaluated | On the server, before the page is sent | In the visitor’s browser, after the page loads |
The server selects an experience, and the browser then applies any element variations on top of it. Every page has a Default experience, so you can use element variations without creating any segment-targeted experiences. Keep in mind that a variation always belongs to the experience in which it’s authored.
Element variations are a release feature behind the LPD-85746 feature flag. For more information, see Audiences and Creating and Managing Element Variations.