Experiences

Use experience personalization to tailor content pages and collections to different audiences. You can show customized layouts, content, and collection items based on user segments.

Personalization is based on experiences and segments. You create segments for groups of users, and then create experiences targeted to those segments. On content pages, you can customize each experience’s layout and content, set their priority, and use them in A/B testing. You can also personalize content displayed in collections by creating filtered variations for different segments.

In addition to traditional experience management, you can improve user interactions by integrating automated live chat systems that offer real-time support tailored to each visitor. You can also enhance accessibility by letting users adjust their experience directly through the accessibility menu.