2026.08.19 - Liferay Data Platform Release

We are excited to announce the General Availibility release of the Liferay Data Platform.

New Liferay Data Platform

Get a Unified View of Your Customers with Liferay Data Platform

Liferay Data Platform brings together disparate data sources to deliver a single, real-time profile for every user and account.

  • See the whole customer. Blend behavioral signals with CRM, marketing automation, and account-based marketing data into one trusted account view.
  • Understand account stage in real time. An Account Lifecycle Dashboard shows where every account sits across six stages, from Aware through At-Risk.
  • Real-time segmentation. Real-time segments evaluate behavior as it happens, qualifying an account as soon as its activity matches defined criteria and expiring automatically once the relevant window closes.

Liferay Data Platform is a single, unified product that combines Analytics and Customer Data capabilities into one platform.

Rather than positioning Analytics and CDP as two separate platforms, LDP represents the evolution of Analytics with progressively added CDP capabilities, allowing teams to understand, segment, and activate customer data in one place.

Key Benefits:

Enrich customer understanding

  • Combine event-level behavioral data (page views, clicks, journeys) with external system data such as Salesforce CRM (accounts, leads, opportunities, lifecycle stage) for a holistic view of account activity and engagement
  • Create a unified customer profile that reflects both what users do and who they are

Transform raw events into meaningful customer context

  • Turn incoming user events into derived attributes (engagement level, account lifecycle stage, interest)
  • Build segments on more than static attributes — combining DXP behavioral data, custom events, and external context from CRMs, martech platforms, and webhook integrations
  • Visualize account progression across lifecycle stages with a dashboard that surface stalled, at-risk, and high-potential accounts for action.

Activate data where experiences happen

  • Power DXP personalization with real-time segments to tailor content, journeys, and experiences
  • Ensure teams can act on insights without exporting data manually or maintaining a separate CDP

Lower complexity, faster time to value

  • No need to adopt or integrate a standalone CDP
  • One platform for analytics, enrichment, and activation
  • Reduced data duplication, tooling overhead, and operational cost