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Legacy Knowledge Base
Published Jun. 30, 2025

How are Known Individuals identified?

Written By

Rita Schaff

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Issue

  • We would like to know how Analytics Cloud identifies Known Individuals.

Environment

  • Analytics Cloud

Resolution

  • Users are identified based on their Liferay user accounts. These accounts are synced to Analytics Cloud during the first setup.
  • They become Known Individuals when they log in for the first time.

There are scenarios when users become anonymous, even though they are logged in. One of these scenarios is when the user logs in using an SSO.

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