Mastering Search Engine Optimization with Liferay

For public-facing sites, search engine optimization (SEO) is crucial for content discoverability and performance. It involves techniques to improve a site's ranking in search engine results, driving more high-quality traffic to your content. While many SEO factors exist outside of any platform's direct control, Liferay offers features that contribute to SEO success.

SEO encompasses both on-page and off-page optimization. On-page optimization involves elements directly on your website like title tags, meta descriptions, and internal linking. Off-page optimization includes activities outside your website, such as building high-quality backlinks. This course focuses on leveraging Liferay's tools to address on-page SEO needs and analyze content performance, ensuring your website's visibility and effectiveness.

This course is primarily for content managers and other business users involved in managing and optimizing content for Liferay websites. It does not require technical expertise, though it does assume a basic familiarity with Liferay’s CMS capabilities. If these concepts are new to you, consider taking the Foundations of Content Management course first.

By the end of this course, you’ll have the knowledge and skills to

• Understand the core principles of SEO relevant to content management in Liferay.
• Leverage Liferay's built-in SEO features to optimize pages and content for discoverability.
• Apply best practices for creating SEO-friendly content and site structures.
• Use Liferay's tools to monitor and improve your site's search performance.
• Leverage analytics and performance tools as part of your SEO strategy.

To bridge the gap between theory and practice, this course leads you through optimizing content for a fictional company, Clarity Vision Solutions. Before diving into Liferay’s SEO features, you’ll learn about Clarity and their critical success factors.