Capability

Personalization

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Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Category
  • Capability
  • Deployment Approach
  • Feature
  • Resource Type
Category
  • Capability
  • Deployment Approach
  • Feature
  • Resource Type
Personalization
Official Documentation
Personalization Liferay DXP provides powerful tools out-of-the-box for understanding and delivering personalized experiences to users. For example, you can use data from Liferay's Analytics Cloud...
Optimization
Official Documentation
Optimization
People
Official Documentation
People Better understanding individual users and users in aggregate is key to offering excellent service. Analytics Cloud provides the tools to better understand both. By building robust Individual...
Segments Analytics
Official Documentation
Segments Analytics Segments aggregate individuals based on common attributes and behavior. For example, you can create a segment that contains users interested in a given topic, work in a specific...
A/B Tests Analytics
Official Documentation
A/B Tests Analytics A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page...
Individual Profiles
Official Documentation
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Creating Segments
Official Documentation
Creating Segments Segments created in Analytics Cloud sync with Liferay DXP. However, segments created in Liferay DXP do not sync with Analytics Cloud. Click Segments in the navigation panel. A...
Interests and Search Terms
Official Documentation
Interests and Search Terms Finding out topics people are interested in helps you relate your products and services to them. Analytics Cloud's insight empowers you with rich, easy-to-understand...
Experiences
Official Documentation
Experiences Use experience personalization to tailor content pages and collections to different audiences. You can show customized layouts, content, and collection items based on user segments. ...
Creating and Managing Experiences
Official Documentation
Creating and Managing Experiences Liferay 7.4+, 7.3 FP1+, and 7.2 FP11+ You can customize your content page for different groups of users using Experiences. See Content Page Personalization to...
Segmentation
Official Documentation
Segmentation Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: Existing Customers: Your experience...
Using the Accessibility Menu
Official Documentation
Using the Accessibility Menu Liferay DXP 2024.Q2+/Portal GA120+ Most enhancements to accessibility in Liferay are propagated across the entire platform by default, so all your users can benefit...
Migration from Audience Targeting
Official Documentation
Migration from Audience Targeting Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: Existing...
Getting Analytics for User Segments
Official Documentation
Getting Analytics for User Segments Subscribers Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: ...
Migrating to Segmentation and Personalization
Official Documentation
Migrating to Segmentation and Personalization Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: ...
Segmentation By Geolocation
Official Documentation
Segmentation By Geolocation Liferay DXP 7.4 U44+/GA44+ Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation...
Segments Editor UI Reference
Official Documentation
Segments Editor UI Reference Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: Existing Customers:...
Creating and Managing User Segments
Official Documentation
Creating and Managing User Segments Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: Existing...
Manually Migrating from Audience Targeting
Official Documentation
Manually Migrating from Audience Targeting Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: ...
Migrating User Segments
Official Documentation
Migrating User Segments Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: Existing Customers: Your...
Content Management System Dashboards and Analytics
Official Documentation
Content Management System Dashboards and Analytics [Release Feature](./../../security-and-administration/administration/configuring-liferay/feature-flags.md) (LPD-17564) Liferay DXP 2026.Q1+ ...
Verifying A/B Test Requirements
Official Documentation
Verifying A/B Test Requirements Before running A/B Testing on your Content pages, you must verify these requirements are met: Liferay DXP is connected to Analytics Cloud. Fore information on how...
Creating A/B Tests
Official Documentation
Creating A/B Tests Before creating A/B tests, remember these things: You can create a test for a default Experience or a personalized Experience mapped to a Segment. You can only create an A/B...
Running and Monitoring A/B Tests
Official Documentation
Running and Monitoring A/B Tests You can configure these parameters when you run the A/B Test: Traffic Split: The percentage of visitors randomly split between the original and the variant when...
A/B Testing
Official Documentation
A/B Testing Subscription Liferay DXP 7.2 SP1+ With A/B Testing, you can determine the most effective version of your content by testing variations on different users. The majority of visitors see...
Reviewing A/B Test Results and Publishing Test Variants
Official Documentation
Reviewing A/B Test Results and Publishing Test Variants When the A/B Test finishes, you can find the test results in Analytics Cloud and Liferay DXP. Analytics Cloud declares a winner when the...
Content Page Personalization
Official Documentation
Content Page Personalization Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: Existing Customers:...
Personalizing Collections
Official Documentation
Personalizing Collections Liferay Portal 7.3 GA6 / DXP 7.3+ By default, any user can see all the collection's content and is part of the Anyone personalized variation. However, you can create a...
Enabling Automated Live Chat Systems
Official Documentation
Enabling Automated Live Chat Systems Liferay 7.4+ Liferay now offers integration with several live support chat platforms. Enabling this integration adds a chat window to sites on your Liferay...
Personalizing Collections for Liferay 7.2 and Earlier Versions
Official Documentation
Personalizing Collections for Liferay 7.2 and Earlier Versions Personalizing collections tailors content for specific user segments, enhancing user experiences and targeting content effectively. In...
Segments Admin Settings
Official Documentation
Segments Admin Settings Liferay DXP/Portal 7.3+ Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: ...