Capability

Personalization

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Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Category
  • Capability
  • Deployment Approach
  • Feature
  • Resource Type
Category
  • Capability
  • Deployment Approach
  • Feature
  • Resource Type
Content Management System Dashboards and Analytics
Official Documentation
Content Management System Dashboards and Analytics [Release Feature](./../../security-and-administration/administration/configuring-liferay/feature-flags.md) (LPD-17564) Liferay DXP 2026.Q1+ ...
Verifying A/B Test Requirements
Official Documentation
Verifying A/B Test Requirements Before running A/B Testing on your Content pages, you must verify these requirements are met: Liferay DXP is connected to Analytics Cloud. Fore information on how...
Creating A/B Tests
Official Documentation
Creating A/B Tests Before creating A/B tests, remember these things: You can create a test for a default Experience or a personalized Experience mapped to a Segment. You can only create an A/B...
Running and Monitoring A/B Tests
Official Documentation
Running and Monitoring A/B Tests You can configure these parameters when you run the A/B Test: Traffic Split: The percentage of visitors randomly split between the original and the variant when...
A/B Testing
Official Documentation
A/B Testing Subscription Liferay DXP 7.2 SP1+ With A/B Testing, you can determine the most effective version of your content by testing variations on different users. The majority of visitors see...
Reviewing A/B Test Results and Publishing Test Variants
Official Documentation
Reviewing A/B Test Results and Publishing Test Variants When the A/B Test finishes, you can find the test results in Analytics Cloud and Liferay DXP. Analytics Cloud declares a winner when the...
Content Page Personalization
Official Documentation
Content Page Personalization Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: Existing Customers:...
Enabling Automated Live Chat Systems
Official Documentation
Enabling Automated Live Chat Systems Liferay 7.4+ Liferay now offers integration with several live support chat platforms. Enabling this integration adds a chat window to sites on your Liferay...
Personalizing Collections
Official Documentation
Personalizing Collections Liferay Portal 7.3 GA6 / DXP 7.3+ By default, any user can see all the collection's content and is part of the Anyone personalized variation. However, you can create a...
Segments Admin Settings
Official Documentation
Segments Admin Settings Liferay DXP/Portal 7.3+ Starting in Liferay DXP 2026.Q1, Segments moves toward a unified experience with Analytics Cloud. The impact depends on your installation type: ...
Personalizing Collections for Liferay 7.2 and Earlier Versions
Official Documentation
Personalizing Collections for Liferay 7.2 and Earlier Versions Personalizing collections tailors content for specific user segments, enhancing user experiences and targeting content effectively. In...