Capability

Personalization

Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Feature
Deployment Approach
Enabling Automated Live Chat Systems
Enabling Automated Live Chat Systems Liferay 7.4+ Liferay now offers integration with several live support chat platforms. Enabling this integration adds a chat window to sites on your Liferay...
Published Date: Nov 22, 2024 10:52 PM
Personalization
Personalization Liferay DXP provides powerful tools out-of-the-box for understanding and delivering personalized experiences to users. For example, you can create user segments and map them to...
Published Date: Nov 22, 2024 10:52 PM
Segments Admin Settings
Segments Admin Settings Liferay DXP/Portal 7.3+ You can configure Segments behavior at the system or instance level. With these settings, you can enable/disable segmentation, set the interval for...
Published Date: Jan 18, 2025 2:50 AM
A/B Testing
A/B Testing A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page variant,...
Published Date: May 9, 2024 6:44 PM
Optimization
Optimization A/B Testing Personalizing Content with Segments
Published Date: May 9, 2024 6:44 PM
Personalizing Content with Segments
Personalizing Content with Segments When used with Liferay DXP's personalization features, the full power of Analytics Cloud's Segments is realized. Personalization lets you target Liferay DXP...
Published Date: May 9, 2024 6:44 PM
People
People Better understanding individual users and users in aggregate is key to offering excellent service. Analytics Cloud provides the tools to better understand both. By building robust Individual...
Published Date: May 9, 2024 6:44 PM
Individual Profiles
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Published Date: May 9, 2024 6:44 PM
Interests and Search Terms
Interests and Search Terms Finding out topics people are interested in helps you relate your products and services to them. Analytics Cloud's insight empowers you with rich, easy-to-understand...
Published Date: May 9, 2024 6:44 PM
Creating Segments
Creating Segments Segments created in Analytics Cloud sync with Liferay DXP. However, segments created in Liferay DXP do not sync with Analytics Cloud. Creating a Dynamic Segment Click Segments...
Published Date: May 9, 2024 6:44 PM
Experiences
Experiences Use experience personalization to tailor content pages and collections to different audiences. You can show customized layouts, content, and collection items based on user segments. ...
Published Date: Jun 24, 2025 6:19 PM

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