Capability

Personalization

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Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Category
  • Capability
  • Deployment Approach
  • Feature
  • Resource Type
Category
  • Capability
  • Deployment Approach
  • Feature
  • Resource Type
Personalization
Official Documentation
Personalization Liferay DXP provides powerful tools out-of-the-box for understanding and delivering personalized experiences to users. For example, you can use data from Liferay's Analytics Cloud...
Optimization
Official Documentation
Optimization
A/B Tests Analytics
Official Documentation
A/B Tests Analytics A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page...
People
Official Documentation
People Better understanding individual users and users in aggregate is key to offering excellent service. Analytics Cloud provides the tools to better understand both. By building robust Individual...
Individual Profiles
Official Documentation
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Creating Segments
Official Documentation
Creating Segments Segments created in Analytics Cloud sync with Liferay DXP. However, segments created in Liferay DXP do not sync with Analytics Cloud. Creating a Dynamic Segment Click Segments...
Segments Analytics
Official Documentation
Segments Analytics Segments aggregate individuals based on common attributes and behavior. For example, you can create a segment that contains users interested in a given topic, work in a specific...
Interests and Search Terms
Official Documentation
Interests and Search Terms Finding out topics people are interested in helps you relate your products and services to them. Analytics Cloud's insight empowers you with rich, easy-to-understand...
Content Page Personalization
Official Documentation
Content Page Personalization You can tailor your Content Page to different groups of users, providing each group a personalized experience, rather than a generic one. You can also leverage Content...
Creating and Managing Experiences
Official Documentation
Creating and Managing Experiences Liferay 7.4+, 7.3 FP1+, and 7.2 FP11+ You can customize your content page for different groups of users using Experiences. See Content Page Personalization to...
Experiences
Official Documentation
Experiences Use experience personalization to tailor content pages and collections to different audiences. You can show customized layouts, content, and collection items based on user segments. ...
Personalizing Collections
Official Documentation
Personalizing Collections Liferay Portal 7.3 GA6 / DXP 7.3+ By default, any user can see all the collection's content and is part of the Anyone personalized variation. However, you can create a...
Enabling Automated Live Chat Systems
Official Documentation
Enabling Automated Live Chat Systems Liferay 7.4+ Liferay now offers integration with several live support chat platforms. Enabling this integration adds a chat window to sites on your Liferay...
Migration from Audience Targeting
Official Documentation
Migration from Audience Targeting If you're upgrading from a Liferay version that used Audience Targeting, you must migrate to the built-in Segmentation and Personalization features introduced in...
Using the Accessibility Menu
Official Documentation
Using the Accessibility Menu Liferay DXP 2024.Q2+/Portal GA120+ Most enhancements to accessibility in Liferay are propagated across the entire platform by default, so all your users can benefit...
Creating and Managing User Segments
Official Documentation
Creating and Managing User Segments Using Segments you can create different groups of users based on a common set of properties, like user Job Title, or user Language. For a list of the properties...
Migrating User Segments
Official Documentation
Migrating User Segments A user segment represents a subset of users with a common set of properties. Segmentation in Liferay 7.2+ works similarly to Audience Targeting in previous Liferay DXP...
Personalizing Collections for Liferay 7.2 and Earlier Versions
Official Documentation
Personalizing Collections for Liferay 7.2 and Earlier Versions Personalizing collections tailors content for specific user segments, enhancing user experiences and targeting content effectively. In...
Segmentation
Official Documentation
Segmentation With Liferay's segmentation tools, you can define user groups based on shared characteristics like behavior, location, or profile details. You can use these segments to personalize...
Getting Analytics for User Segments
Official Documentation
Getting Analytics for User Segments Subscribers To use Analytics Cloud with User Segments, you must first connect your DXP data source to Analytics Cloud and enable synchronization of users and...