Capability

Personalization

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Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Category
  • Capability
  • Deployment Approach
  • Feature
  • Resource Type
Category
  • Capability
  • Deployment Approach
  • Feature
  • Resource Type
A/B Tests Analytics
Official Documentation
A/B Tests Analytics A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page...
Optimization
Official Documentation
Optimization
People
Official Documentation
People Better understanding individual users and users in aggregate is key to offering excellent service. Analytics Cloud provides the tools to better understand both. By building robust Individual...
Individual Profiles
Official Documentation
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Interests and Search Terms
Official Documentation
Interests and Search Terms Finding out topics people are interested in helps you relate your products and services to them. Analytics Cloud's insight empowers you with rich, easy-to-understand...
Creating Segments
Official Documentation
Creating Segments Segments created in Analytics Cloud sync with Liferay DXP. However, segments created in Liferay DXP do not sync with Analytics Cloud. Creating a Dynamic Segment Click Segments...
Content Page Personalization
Official Documentation
Content Page Personalization You can tailor your Content Page to different groups of users, providing each group a personalized experience, rather than a generic one. You can also leverage Content...
Creating and Managing Experiences
Official Documentation
Creating and Managing Experiences Liferay 7.4+, 7.3 FP1+, and 7.2 FP11+ You can customize your content page for different groups of users using Experiences. See Content Page Personalization to...
Personalizing Collections
Official Documentation
Personalizing Collections Liferay Portal 7.3 GA6 / DXP 7.3+ By default, any user can see all the collection's content and is part of the Anyone personalized variation. However, you can create a...
Manually Migrating from Audience Targeting
Official Documentation
Manually Migrating from Audience Targeting Due to the similarities between Audience Targeting user segments and Liferay 7.2+ Segments, most of your configuration is automatically transferred into...
Migrating User Segments
Official Documentation
Migrating User Segments A user segment represents a subset of users with a common set of properties. Segmentation in Liferay 7.2+ works similarly to Audience Targeting in previous Liferay DXP...
Segmentation
Official Documentation
Segmentation With Liferay's segmentation tools, you can define user groups based on shared characteristics like behavior, location, or profile details. You can use these segments to personalize...
Creating and Managing User Segments
Official Documentation
Creating and Managing User Segments Using Segments you can create different groups of users based on a common set of properties, like user Job Title, or user Language. For a list of the properties...
Using the Accessibility Menu
Official Documentation
Using the Accessibility Menu Liferay DXP 2024.Q2+/Portal GA120+ Most enhancements to accessibility in Liferay are propagated across the entire platform by default, so all your users can benefit...
Reviewing A/B Test Results and Publishing Test Variants
Official Documentation
Reviewing A/B Test Results and Publishing Test Variants When the A/B Test finishes, you can find the test results in Analytics Cloud and Liferay DXP. Analytics Cloud declares a winner when the...
A/B Testing
Official Documentation
A/B Testing Liferay DXP 7.2 SP1+ With A/B Testing, you can determine the most effective version of your content by testing variations on different users. The majority of visitors see the current...
Creating A/B Tests
Official Documentation
Creating A/B Tests Before creating A/B tests, remember these things: You can create a test for a default Experience or a personalized Experience mapped to a Segment. You can only create an A/B...
Running and Monitoring A/B Tests
Official Documentation
Running and Monitoring A/B Tests You can configure these parameters when you run the A/B Test: Traffic Split: The percentage of visitors randomly split between the original and the variant when...
Verifying A/B Test Requirements
Official Documentation
Verifying A/B Test Requirements Before running A/B Testing on your Content pages, you must verify these requirements are met: Liferay DXP is connected to Analytics Cloud. Fore information on how...
Enabling Automated Live Chat Systems
Official Documentation
Enabling Automated Live Chat Systems Liferay 7.4+ Liferay now offers integration with several live support chat platforms. Enabling this integration adds a chat window to sites on your Liferay...