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Personalization

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Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Feature
Deployment Approach
A/B Testing
A/B Testing A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page variant,...
Published Date: May 9, 2024 6:44 PM
Personalizing Content with Segments
Personalizing Content with Segments When used with Liferay DXP's personalization features, the full power of Analytics Cloud's Segments is realized. Personalization lets you target Liferay DXP...
Published Date: May 9, 2024 6:44 PM
Individual Profiles
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Published Date: May 9, 2024 6:44 PM
Individuals Dashboard
Individuals Dashboard The Individuals dashboard provides a broad range of analytics data about your visitors and how they interact with your Site. To view the dashboard, Click Individuals in...
Published Date: May 9, 2024 6:44 PM
Creating Segments
Creating Segments Segments created in Analytics Cloud sync with Liferay DXP. However, segments created in Liferay DXP do not sync with Analytics Cloud. Creating a Dynamic Segment Click Segments...
Published Date: May 9, 2024 6:44 PM
Understanding Interests
Understanding Interests As individuals interact with the pages of a Liferay site, Analytics Cloud notes the topics they contain. The more an individual visits pages that contain a topic, the higher...
Published Date: May 9, 2024 6:44 PM
Segments
Segments Segments aggregate Individuals based on common attributes and behavior. For example, you can create a Segment that contains users interested in a given topic, work in a specific industry,...
Published Date: May 9, 2024 6:44 PM
Creating A/B Tests
Creating A/B Tests Before creating A/B tests, remember these things: You can create a test for a default Experience or a personalized Experience mapped to a Segment. You can only create an A/B...
Published Date: May 9, 2024 6:57 PM
A/B Testing
A/B Testing Available in Liferay DXP 7.2 SP1+. With A/B Testing, you can determine the most effective version of your content by testing variations on different users. The majority of visitors see...
Published Date: May 9, 2024 6:57 PM
A/B Testing
A/B Testing :::: 2 :gutter: 3 3 3 3 ::: A/B Testing :link: ./ab-testing/ab-testing.md ::: ::: Verifying A/B Test Requirements :link: ./ab-testing/verifying-ab-test-requirements.md ::: :::...
Published Date: May 9, 2024 6:57 PM
Running and Monitoring A/B Tests
Running and Monitoring A/B Tests You can configure these parameters when you run the A/B Test: Traffic Split: The percentage of visitors randomly split between the original and the variant when...
Published Date: May 9, 2024 6:57 PM
Reviewing A/B Test Results and Publishing Test Variants
Reviewing A/B Test Results and Publishing Test Variants When the A/B Test finishes, you can find the test results in Analytics Cloud and Liferay DXP. Analytics Cloud declares a winner when the...
Published Date: May 9, 2024 6:57 PM
Verifying A/B Test Requirements
Verifying A/B Test Requirements Before running A/B Testing on your Content pages, you must verify these requirements are met: Liferay DXP is connected to Analytics Cloud. Fore information on how...
Published Date: May 9, 2024 6:57 PM
Personalizing Site Experience
Personalizing Site Experience Liferay DXP provides powerful tools out-of-the-box for understanding and delivering personalized experiences to users. For example, you can create user segments and...
Published Date: May 9, 2024 6:57 PM
Enabling Automated Live Chat Systems
Enabling Automated Live Chat Systems Liferay 7.4+ Liferay now offers integration with a number of live support chat platforms. Enabling this integration adds a chat window to sites on your Liferay...
Published Date: May 9, 2024 6:57 PM
Chatwoot
Chatwoot Chatwoot is an open-source customer communication platform. This article documents how to locate your Chatwoot account ID in order to enable integration with your Liferay instance. ...
Published Date: May 9, 2024 6:57 PM
Getting a Chat Provider Account ID
Getting a Chat Provider Account ID :::: 2 :gutter: 3 3 3 3 ::: Chatwoot :link: ./getting-a-chat-provider-account-id/chatwoot.md ::: ::: Crisp :link: ./getting-a-chat-provider-account-id/crisp.md...
Published Date: May 9, 2024 6:57 PM
Hubspot
Hubspot Hubspot is a CRM platform that includes live chat functionality. Enabling integration with Hubspot requires the creation of a live chat and your Hubspot User Account ID. You must have an...
Published Date: May 9, 2024 6:57 PM
Crisp
Crisp Crisp is a multi-channel messaging platform. This article documents how to locate your Crisp account ID in order to enable integration with your Liferay instance. Locating your Crisp Account...
Published Date: May 9, 2024 6:57 PM
JivoChat
JivoChat JivoChat is a messaging platform that connects teams to users across platforms. You can integrate your JivoChat account ID with your Liferay instance. Locating Your JivoChat Account ID ...
Published Date: May 9, 2024 6:57 PM

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