• Analytics Cloud
  • Workspace Data
  • Managing API Access
  • Analytics Cloud
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    Liferay Analytics Cloud supports access to its analytics data via a set of API endpoints. You can access and integrate the data either through RESTful APIs or data export. Some ways you can use Analytics Cloud APIs are

    • Creating custom reports in other data visualization tools (such as Tableau and Microsoft Power BI)

      Getting Started

    • Integrating the analytics data with other CRM software to enrich your customer data

    • Integrating the analytics data in your enterprise business automation, such as personalization, recommendation, and email notifications.

    Utilizing the Analytics Cloud API requires the use of an access token. This can be found and managed under Settings → Workspace Data → APIsWelcome to Liferay Analytics Cloud! Collecting analytics data is a crucial part of any business. There are many different tools out there but not all provide high value. It’s not enough just to gather large amounts of data; you must also be able to analyze it to discover useful insights. Furthermore, low value data can lead to an incomplete picture of who your customers are or wasted marketing spend in the wrong areas..

    You can use Liferay Analytics Cloud to know who visits your site and how they interact with your site’s content. The high value comes from the tight integration between Liferay Analytics Cloud and Liferay DXP.

    Straight out-of-the-box, Analytics Cloud is built to access the wide range of data on a Liferay DXP installation. This means that as you build out your site, all the content you create (i.e., pages, blogs, forms, documents, etc.) is ready to be tracked without any additional configuration. As individuals interact on your site, the data associated with these users can help you create individual profiles and profile segments. Analytics Cloud helps you learn what’s important to your users so you can deliver improved content and optimized site experiences.

    Here are some example use cases for using Analytics Cloud with Liferay DXP:

    Copying the Access Token

    After generating an access token, click the copy icon to copy the access token to your clipboard.

    Click the copy icon to copy the access token.

    Use the access token in your API requests for authentication.

    Revoking the Access Token

    The access token expires after 30 days. If you choose to delete your current access token, click the Revoke button.

    Click the revoke button to revoke the current access token.

    Click the Continue button and the access token is deleted.

    Liferay DXP Use CaseAuthentication Analytics Cloud Example Application
    Capability:
    • Building a customer portal CloudLearn the most searched articles and documents to know what type of customer support or knowledge base content to put in front of them Building a commerce siteSee the most popular products for future promotions or cross-selling
    Building a company intranet for your employees Identify and provide the most important employee and departmental content to transform your intranet to a self-service portal
    Resource Type:

    Official DocumentationWhether you want a bird’s-eye view or a ground-level view of your data, Analytics Cloud’s got you covered.

    Analytics About Your Site
    Feature:

    At a high level, Analytics Cloud reports aggregate data from your entire site in one comprehensive dashboard. As you build sites

    and create pages in Liferay DXP, you’ll get a sense of the traffic flow to your site. You can see your most popular pages ranked.

    Analytics Cloud Administration The site-wide report gives you a bird's-eye view of your site's analytics.

    Analytics Cloud shows you these site-wide statistics:

    • The number of individuals visiting your site across time
    • A list of the most viewed pages
    • A summary of where your traffic is coming from
    • Popular search terms and popular interest topics
    • Visitor location and device/browser type
    • Cohort analysis (a table showing what percent of a previous day’s visitors return)
    Deployment Approach:

    Analytics Cloud shows you these details:

    A page report gives you statistics for a specific page.

    The ground-level view also includes detailed analytics for content such as blog entries, documents, or forms.

    View reports for your site content such as for blogs or forms.

    Analytics Cloud shows you these things about your assets:

    • For blogs, number of views, reading time, comments, ratings
    • For documents and media, number of downloads, previews, comments, ratings
    • For forms, number of submissions, views, completion times
    • For other web content, number of views

    Analytics About the People Interacting With Your Site

    Analytics Cloud shows you global data about your visitors. For example, see the total number of active individuals on your site or the topics different groupings of individuals (called segments) are seeking.

    The people analytics shows the data about your visitors as whole.

    Analytics Cloud shows you these things about individuals:

    • Total number of individuals (both known and anonymous) in the last 30 days
    • The change across time of the number of individuals interacting with your site
    • Most popular interest topics
    • Distribution info based on selected attributes (e.g. date of birth)

    People analytics also includes segment analytics. Segments are groupings of individuals you define based on shared attributes. For example, you could create a segment of managers by filtering users who have a job title containing the word “manager”. Use segments to isolate and analyze groups of individuals based on geography, industry, shared interest topics, and more.

    Segment analytics shows data about different groupings.

    Analytics Cloud shows you these things about segments:

    • Total number of individuals in the segment across time
    • Percentage of individuals in the segment who have interacted with the site recently
    • An explanation of the criteria used to create the segment
    • Most popular interest topics of the segment
    • Distribution info based on selected attributes (e.g. individual’s home country)

    Finally, for a ground-level view, Analytics Cloud can give detailed reports for known individuals (i.e., visitors logged into your site and with their contact info synced). As known individuals navigate your site, learn what they are searching for and what they want to see. Use this data to create a clear picture of who your customers are and how to solve their greatest needs.

    See detailed analytics for known individuals.

    Analytics Cloud shows you these things about known individuals:

    • Recent interaction history, including a detailed site activity stream
    • Most popular interest topics of the individual
    • Any segment the individual belongs to

    Setting Up Your Analytics Cloud

    Now that you’ve seen some of the capabilities of Analytics Cloud, it’s time to get your workspace set up. The first step is to connect your Liferay DXP instance to Analytics Cloud. This is, in essence, giving Analytics Cloud permission to view what’s happening on your Liferay instance.

    See Connecting Liferay DXP to Analytics Cloud to follow the steps. If you’re on Liferay 7.3, see Connecting Liferay DXP 7.3 to Analytics Cloud instead.

    Capability:
    Cloud
    Resource Type:
    Official Documentation
    Feature:
    Analytics Cloud Administration
    Deployment Approach:
    Liferay PaaS
    Liferay SaaS
    Liferay Self-Hosted

    From a ground-level view, Analytics Cloud provides detailed statistics for the various parts of your site. Sure, you can see how many individuals visit your page and how long they spend there, but Analytics Cloud goes way beyond that. Discover how people find your page through web searches, advertisements, email links, and more. This is especially useful if you purchased advertising and want to know if your marketing efforts are working.