Web Content

Web Content

Web Content Articles are important assets for presenting site visitors with information. Analytics Cloud gives you important insights into how site users are engaging with your content.

Analytics data for web content can be viewed in a table format.

Visitor Behavior

The Overview tab of an Asset’s detail presents several data presentations. The first chart, called Visitor Behavior, contains one important metric: total Views.

User engagement with web content can be viewed in a chart over time.

The number of views per day (or hour, if Yesterday or Last 24 Hours are selected) is plotted over the selected time period to establish a View trend line. Use this to evaluate how well the content engages visitors over time.


The Audience report uses charts to present information about the audience interaction with the asset. It answers these questions:

  • How many users are interacting with my content?
  • Of these users, how many are known or anonymous?
  • Of the known users who interacted with my content, how many belong to Analytics Cloud Segments?
  • Of the users in Segments, what are the top 15 segments?

Here are the charts in the Audience report:

Views: A donut chart that presents the percentage of total unique visitors who are known or anonymous. The center shows the total number of unique visitors. Tooltips show the number of users for that section (e.g, the number of known or anonymous users).

Segmented Views: A donut chart that presents the percentage of known individuals who belong or do not belong to one or more Analytics Cloud Segments. The center shows the total number of known individuals. Note that only the known individuals are used to calculate this chart.

Viewer Segments: A bar chart that shows the percentage of known individuals that comprise each Segment. The chart shows a bar for each of the top five Segments, and then aggregates the remaining Segments into the last bar. A tooltip on the last bar shows the values for each of the remaining Segments.

Charts help to identify unique visitors, logged in users, and users who fall into particular segments.

Note that the segmentation data presented about your audience is based on an individual belonging to a segment at the time of their visit.

Views by Location

The map in the Views by Location panel shows the number of views by country in the selected time period.

A map chart identifies users by geography.

Views by Technology

View a stacked bar graph of the Page’s views by operating system (grouped by device type) in the default tab.

Users can also be viewed by device.

Click Web Browser to see a donut chart displaying up to the top eight web browsers over the selected time period. If applicable, remaining web browsers are aggregated in the ninth donut segment.

Asset Appears On

The Asset Appears On table includes a Page Name and URL. Like any Page data in Analytics Cloud, only Pages that were interacted with in some way by site visitors are tracked and reported. It’s important to note that the link doesn’t take you to the actual Page with the Asset on it. Instead, it leads to the Page Analytics view of the Page. From there you can click the URL to the actual Page.

A table lists where the assets appear.