Number of unknown visitors is lower for past months than it was before in Analytics Cloud
Written By
Gustavo Vasconcelos
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Issue
- When accessing data from past months, we noticed that the number of unknown visitors is smaller that what it previously was, and keeps getting smaller when I consult the same past month over and over in time.
Resolution
- Analytics Cloud stores activities for unknown visitors as long as the visitor is unknown. When the visitor gets identified (such as signing in for the first time on a device), Analytics Cloud resolves the activities performed by that person to the now known user.
- This action takes place for all events, present and past, this user has performed, including the ones previously reported to be from a unknown visitor.
- As such, it is not an error that the number of unknown visitors gets smaller: it just means that those unknown visitors are being converted to known users, reducing the numbers of the former, but increasing the numbers (and profile accuracy) of the later.
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