Legacy Knowledge Base
Published Jun. 30, 2025

A/B Testing - What are the conditions to declare the winner?

Written By

Rita Schaff

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Issue

  • In conducting A/B testing, all the tests were run in anonymous sessions, ensuring that each session was isolated by closing the incognito tab between tests.

  • I experimented with both anonymous and non-anonymous sessions to improve detection and differentiation on my local setup.

  • Despite recording multiple sessions, the test still shows no performance results or a declared winner.

  • Could we get insights into which of the four minimum requirements might still need to be met to progress the test?

Environment

  • Analytics Cloud
  • DXP 7.0+

Resolution

  • There needs to be at least 5 sessions that visited the Control variation, and left the site.
  • There needs to be at least 5 sessions that visited the Variation, and left the site.
  • Please make sure to verify all the other requirements at Verifying A/B Test Requirements.

Additional Information

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