Legacy Knowledge Base
Published Jun. 30, 2025

A/B Testing - How are sessions work in relation to browser windows, tabs, private/incognito windows?

Written By

Rita Schaff

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Issue

  • If I open a browser and visit a A/B testing page and do an action - is this considered one session?

  • If I open a new window or tab and do it again, is it a same session or a different session?

  • If I open a new private/incognito window on a browser, is it always a new session?

Environment

  • Analytics Cloud
  • Liferay DXP

Resolution

  • Every time an user accesses a private/incognito window, it generates a new user session, even if the user is already logged in another window.
  • This is because in a private window, the Local Storage is not used and then the userId cannot be accessed.
  • It is considered one session, even if you close and open a new windows, as long as these action are in the same time window
  • When you open a new private window, it will always be recorded as a new session.

Additional Information

 

 

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