Configuring Product Visibility Using Channels
When you create a product, it is visible across all channels, but you can limit visibility to specific channels.
Consider a multi-brand scenario where multiple brands share the same products. Here, each site has a different brand experience.

Filtering Products By Channel
These instructions assume you have products in your catalog, and two or more channels.
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Open the Global Menu (  ) and navigate to Commerce → Products. ) and navigate to Commerce → Products.
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Select a product. 
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Go to the Visibility tab.  You can filter a product by channels and account groups. 
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Activate the toggle for channels. 
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Click Add (  ). ).
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Check the desired channel and click Add. 
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Click Publish. 
The channel is now associated with the product.