Foundations of Liferay Commerce

Effective commerce solutions require coordinating a variety of specialized systems, from ERPs to CRMs. Each of these systems plays a critical role in orchestrating a complete customer journey, from initial discovery to post-purchase support. However, organizations often grapple with the complexities of unifying these diverse commerce touchpoints. Without a cohesive strategy and an agile platform, commerce operations risk becoming fragmented, hindering growth and impacting customer loyalty.

Liferay Commerce addresses these challenges, offering a comprehensive suite of native commerce capabilities. These features are seamlessly integrated with Liferay's core DXP functionalities (e.g., CMS, DAM) and are designed to integrate with external systems. With this unified approach, you can streamline operations, personalize the customer journey, and cultivate frictionless buying experiences across all channels.

This course is designed for commerce administrators and other users who are responsible for implementing and maintaining commerce solutions. It does not require technical expertise, though it does assume general familiarity with commerce terminology and Liferay DXP’s core capabilities. If you’re new to Liferay DXP, consider taking the Building Enterprise Websites with Liferay course.

By the end of this course, you’ll have the knowledge and skills to

• Understand the core parts of Liferay’s commerce architecture.
• Differentiate types of commerce solutions possible with Liferay.
• Identify key use cases and best practices for Liferay’s commerce capabilities.
• Determine effective commerce implementation strategies.
• Recognize Liferay’s available features for managing products, building storefronts, and more.

To bridge the gap between theory and practice, this course applies commerce principles to a fictional company, Minium Automotive Supply. Before diving into Liferay’s commerce capabilities, you’ll learn about Minium and their critical success factors.