Data Control and Privacy¶
Analytics Cloud provides administrative tools for managing individual data and privacy. To access the tools, click Settings → Data Control & Privacy.
By default, event data and inactive anonymous individuals are retained for 13 months. To change the retention period from 13 months to 7 months,
Use the drop-down menu to select 7 months.
A warning window appears to confirm your change.
Click Change Period to save.
You will permanently lose analytics data that has been recorded over 7 months ago when you make this change.
Manage and control collected data of individuals with this tool. New requests can be made to access individual data, delete individual data, or suppress individual data. For example, someone may contact you requesting their collected data be shared or deleted.
To create a new request or view previous requests, click the Manage button.
A log of previous requests appears. Use the filter function or search function to find a particular request. To download a ZIP file of a request, click the Download button of the request.
To create a new request,
Click the Create Request button.
Select the Job Type. Selecting Access creates a downloadable file of all data collected related to the individual. Selecting Delete removes the Personally Identifiable Information (PII) and places that individual on the suppressed list. Selecting Suppress stops further data collection of the individual.
Input an email for the new request. A list of emails in a CSV file can also be uploaded.
Click Save to process the request.
A log of previous requests can be downloaded by clicking on the Export Log button on the main page.
Select a start date and an end date and click the Download button for a CSV log file.
Suppressing a user excludes them from further identity resolution activities. Note, a suppressed user is still considered an anonymous user and is still included in individual or segmented data. To view a list of suppressed individuals or to unsuppress an individual, click the Manage button.
Search the list of suppressed individuals by entering an email address.
To unsuppress, locate the individual and click the Unsuppress button.
A list of suppressed individuals can be downloaded by clicking on the Export List button on the main page.
Select a start date and an end date and click the Download button for a CSV list file.
Do Not Track Feature¶
According to GDPR and many data privacy laws, businesses are required to ask consent before collecting analytics data when visitors are browsing a website.
window['ac_client_disable_tracking'] = true
You must implement your own logic to persist user consent either by using a cookie or by saving and loading from your database. Please make sure that the window variable described above is set before the client page is fully loaded.
Visitors to your site can also choose to enable do not track from their browser. Learn more about the do not track setting in browsers. With this enabled no data is sent or collected by Analytics Cloud.