Getting Started with Clarity

Founded in 2010, Clarity Vision Solutions is an eyewear manufacturer that has experienced tremendous growth in a very short period of time. Clarity's expanding online presence and the need to streamline operations prompted their adoption of Liferay DXP. Currently, Clarity is leveraging Liferay to implement a new public enterprise marketing website, specifically targeting international distributors to expand their global network. With Liferay, they aim to unify their digital environment, enabling them to efficiently manage customer interactions, employee workflows, and partner communications.

As Clarity grows, they want to improve their website’s visibility and ranking in search results on engines, though without paying for ad placement. Achieving this organically requires understanding how search engines work and what people search for. It also involves optimizing their website's configuration, content relevance, and link popularity.

Critical Success Factors

Clarity has identified several critical factors to measure their success in leveraging Liferay’s SEO capabilities. They fall into three categories:

• Improve Organic Discoverability: Improve website, page, and content SEO to increase organic visits from visitors interested in Clarity products.
• Empower Content Contributors for SEO: Enable marketing and business teams to effectively leverage Liferay’s SEO tools for optimizing site content.
• Drive Optimization Through Analytics and Metrics: Continuously measure and analyze site, page, and content performance to identify optimization opportunities, refine SEO strategies, and ensure content effectiveness.

Conclusion

Now that you’ve learned about Clarity and their obstacles, you'll set up the Liferay environment you’ll use throughout this course.