Analytics and Content Performance - Introduction

Measuring content success is crucial for achieving business goals and continually improving the user experience. Analytics provides vital insights throughout your content's journey, informing every stage, from initial content strategy and creation to personalization and publishing decisions. By understanding how users interact with your content and digital experiences, organizations can make data-driven decisions that drive effectiveness.

So far, you've learned how to design, manage, and publish content effectively. In this module, you'll explore Liferay's analytics tools and discover how insights into content performance and user behavior can inform strategy, identify optimization opportunities, and enhance personalized experiences. Clarity Vision Solutions, as a growing international company, understands the necessity of robust analytics to deliver deeply personalized experiences based on user behavior and demographics.

By the end of this module, you’ll have the knowledge to

• Understand why measuring content success is necessary for achieving business objectives and enhancing user experience.
• Understand Liferay's analytics tools and how they work together.
• Articulate how you can leverage insights to inform and optimize your content strategy.
• Appreciate the principles of A/B testing and its power in systematically optimizing content elements.

You'll begin by exploring Liferay's analytics tools and key considerations for successful analytics implementations.