Foundations of Liferay Personalized Experiences - Introduction

With personalized experiences, you can make site content more usable, relevant, and engaging for your users. By developing a data-driven understanding of your user base, you can use segmentation to group users by their common attributes, preferences, and behaviors. Liferay’s personalization capabilities enable you to provide each user segment with the content they most want to see. This not only enhances the user experience, but also helps your organization achieve its business objectives.

This module lays the foundation for building personalized experiences in Liferay. You’ll learn about the fundamentals of Liferay’s segmentation, personalization, and analytics features. You’ll also explore some best practices for approaching personalization from the perspective of a growing company like Clarity.

By the end of this module, you’ll have the knowledge to

• Transform broad business goals into measurable outcomes.
• Determine a personalization strategy that aligns business and user needs.
• Understand the different types of user data that drive personalization.
• Collect and manage user data ethically and efficiently.
• Identify target audience segments within your user base.

First, you’ll get a high-level view of how personalization works in Liferay.