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Personalization

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Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Feature
Deployment Approach
Migrating User Segments
Migrating User Segments A user segment represents a subset of users with a common set of properties. Segmentation in Liferay 7.2+ works similarly to Audience Targeting in previous Liferay DXP...
Published Date: May 9, 2024 6:57 PM
Segmentation
Segmentation
Published Date: May 9, 2024 6:57 PM
Creating and Managing User Segments
Creating and Managing User Segments Using Segments you can create different groups of users based on a common set of properties, like user Job Title, or user Language. For a list of the properties...
Published Date: May 9, 2024 6:57 PM
A/B Testing
A/B Testing A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page variant,...
Published Date: May 9, 2024 6:44 PM
Optimization
Optimization A/B Testing Personalizing Content with Segments
Published Date: May 9, 2024 6:44 PM
Personalizing Content with Segments
Personalizing Content with Segments When used with Liferay DXP's personalization features, the full power of Analytics Cloud's Segments is realized. Personalization lets you target Liferay DXP...
Published Date: May 9, 2024 6:44 PM
People
People Better understanding individual users and users in aggregate is key to offering excellent service. Analytics Cloud provides the tools to better understand both. By building robust Individual...
Published Date: May 9, 2024 6:44 PM
Individual Profiles
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Published Date: May 9, 2024 6:44 PM

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