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Personalization

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Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Feature
Deployment Approach
Segments
Segments Segments aggregate individuals based on common attributes and behavior. For example, you can create a segment that contains users interested in a given topic, work in a specific industry,...
Published Date: Jan 18, 2025 2:44 AM
Migration from Audience Targeting
Migration from Audience Targeting
Published Date: Jan 18, 2025 2:50 AM
Migrating to Segmentation and Personalization
Migrating to Segmentation and Personalization Starting with Liferay 7.2, Segmentation and Personalization functionality was integrated into the core product. Users of Audience Targeting must...
Published Date: Jan 18, 2025 2:50 AM
Getting Analytics for User Segments
Getting Analytics for User Segments Subscribers To use Analytics Cloud with User Segments, you must first connect your DXP data source to Analytics Cloud and enable synchronization of users and...
Published Date: Jan 18, 2025 2:50 AM
Segmentation By Geolocation
Segmentation By Geolocation Liferay DXP 7.4 U44+/GA44+ You can configure Segments by geolocation to display different pages dynamically or content based on the user's country. To display different...
Published Date: Jan 18, 2025 2:50 AM
Segments Admin Settings
Segments Admin Settings Liferay DXP/Portal 7.3+ You can configure Segments behavior at the system or instance level. With these settings, you can enable/disable segmentation, set the interval for...
Published Date: Jan 18, 2025 2:50 AM
Segments Editor UI Reference
Segments Editor UI Reference You can use segments to organize users into different groups with common sets of properties. Follow these steps to access the segments editor UI. Go to Site...
Published Date: Jan 18, 2025 2:50 AM
A/B Testing
A/B Testing A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page variant,...
Published Date: May 9, 2024 6:44 PM

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