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Personalization

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Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Feature
Deployment Approach
Optimization
Optimization A/B Testing Personalizing Content with Segments
Published Date: May 9, 24, 6:44 PM
A/B Testing
A/B Testing A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page variant,...
Published Date: May 9, 24, 6:44 PM
People
People Better understanding individual users and users in aggregate is key to offering excellent service. Analytics Cloud provides the tools to better understand both. By building robust Individual...
Published Date: May 9, 24, 6:44 PM
Understanding Interests
Understanding Interests As individuals interact with the pages of a Liferay site, Analytics Cloud notes the topics they contain. The more an individual visits pages that contain a topic, the higher...
Published Date: May 9, 24, 6:44 PM
Personalizing Content with Segments
Personalizing Content with Segments When used with Liferay DXP's personalization features, the full power of Analytics Cloud's Segments is realized. Personalization lets you target Liferay DXP...
Published Date: May 9, 24, 6:44 PM
Individual Profiles
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Published Date: May 9, 24, 6:44 PM
Segments
Segments Segments aggregate individuals based on common attributes and behavior. For example, you can create a segment that contains users interested in a given topic, work in a specific industry,...
Published Date: May 24, 24, 8:06 PM
Creating Segments
Creating Segments Segments created in Analytics Cloud sync with Liferay DXP. However, segments created in Liferay DXP do not sync with Analytics Cloud. Creating a Dynamic Segment Click Segments...
Published Date: May 9, 24, 6:44 PM
A/B Testing
A/B Testing Liferay DXP 7.2 SP1+ With A/B Testing, you can determine the most effective version of your content by testing variations on different users. The majority of visitors see the current...
Published Date: May 9, 24, 6:57 PM
Creating A/B Tests
Creating A/B Tests Before creating A/B tests, remember these things: You can create a test for a default Experience or a personalized Experience mapped to a Segment. You can only create an A/B...
Published Date: May 9, 24, 6:57 PM
Reviewing A/B Test Results and Publishing Test Variants
Reviewing A/B Test Results and Publishing Test Variants When the A/B Test finishes, you can find the test results in Analytics Cloud and Liferay DXP. Analytics Cloud declares a winner when the...
Published Date: May 9, 24, 6:57 PM
Running and Monitoring A/B Tests
Running and Monitoring A/B Tests You can configure these parameters when you run the A/B Test: Traffic Split: The percentage of visitors randomly split between the original and the variant when...
Published Date: May 9, 24, 6:57 PM
Verifying A/B Test Requirements
Verifying A/B Test Requirements Before running A/B Testing on your Content pages, you must verify these requirements are met: Liferay DXP is connected to Analytics Cloud. Fore information on how...
Published Date: May 9, 24, 6:57 PM
Personalizing Site Experience
Personalizing Site Experience Liferay DXP provides powerful tools out-of-the-box for understanding and delivering personalized experiences to users. For example, you can create user segments and...
Published Date: May 9, 24, 6:57 PM
Enabling Automated Live Chat Systems
Enabling Automated Live Chat Systems Liferay 7.4+ Liferay now offers integration with several live support chat platforms. Enabling this integration adds a chat window to sites on your Liferay...
Published Date: May 9, 24, 6:57 PM
Experience Personalization
Experience Personalization :::: 2 :gutter: 3 3 3 3 ::: Content Page Personalization :link: ./experience-personalization/content-page-personalization.md ::: ::: Creating and Managing Experiences...
Published Date: May 9, 24, 6:57 PM
Content Page Personalization
Content Page Personalization You can tailor your Content Page to different groups of users, providing each group a personalized experience, rather than a generic one. You can also leverage Content...
Published Date: May 9, 24, 6:57 PM
Creating and Managing Experiences
Creating and Managing Experiences Liferay 7.4+, 7.3 FP1+, and 7.2 FP11+ You can customize your content page for different groups of users using Experiences. See Content Page Personalization to...
Published Date: May 9, 24, 6:57 PM
Personalizing Collections
Personalizing Collections Liferay Portal 7.3 GA6 / DXP 7.3+ By default, any user can see all the collection's content and is part of the Anyone personalized variation. However, you can create a...
Published Date: May 9, 24, 6:57 PM
Migration from Audience Targeting
Migration from Audience Targeting
Published Date: May 9, 24, 6:57 PM

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