Documentation

Blogs

Blogs Entries are important content on websites. They attract readers who return to view new blog posts and interact in discussion.

Analytics Cloud gives you important insights into how engaged readers are with your blog posts.

Analytics data for blog entries can be viewed in a table format.

Visitor Behavior

The Overview tab of an Asset’s detail presents several data presentations. The first chart, called Visitor Behavior, contains five important metrics:

  • Total Views

  • Average Reading time

  • Total Shares

  • Total Comments

  • Average Rating

User engagement with blog entries can be viewed in a chart over time.

Views

The Views plot shows the trend-line for the number of times a Blogs Entry was viewed each day (or hour, if Yesterday or Last 24 Hours are selected).

Reading Time

Reading Time is the average reading time per view of a Blogs Entry. The daily (or hourly, if Yesterday or Last 24 Hours are selected) average reading time per view is plotted for the time period.

Shares

The count of total Shares per day is plotted to establish the Shares trend-line.

Comments

The Comments trend-line plots the total number of comments on a Blogs Entry per day (or hour, if Yesterday or Last 24 Hours are selected) over the selected time period.

Rating

Readers can rate blogs.. Whether the rating is a simple Thumb Up/Thumbs Down, or a Stars rating (0-5 Stars), the Rating in Analytics Cloud lets you compare Blog posts to each other. A Blog post announcing Free Swag may have a higher rating than a Blog post announcing that prices are increasing. The rating is reported as a number out of 10.

Audience

The Audience report uses charts to present information about the audience interaction with the asset. It answers these questions:

  • How many users are interacting with my content?

  • Of these users, how many are known or anonymous?

  • Of the known users who interacted with my content, how many belong to Analytics Cloud Segments?

  • Of the users in Segments, what are the top 15 segments?

Here are the charts in the Audience report:

View: A donut chart that presents the percentage of total unique visitors who are known or anonymous. The center shows the total number of unique visitors. Tooltips show the number of users for that section (e.g, the number of known or anonymous users).

Segmented Views: A donut chart that presents the percentage of individuals who belong or do not belong to one or more Analytics Cloud Segment. The center shows the total number of known individuals. Note that the total number may include some anonymous individuals depending on the segmentation criteria. Tooltips show the number of users for that section (e.g, the number of users belonging to one or more Segments).

Viewer Segments: A bar chart that shows the percentage of known individuals that comprise each Segment. The chart shows a bar for each of the top five Segments, and then aggregates the remaining Segments into the last bar. A tooltip on the last bar shows the values for each of the remaining Segments.

Charts help to identify unique visitors, logged in users, and users who fall into particular segments.

Note that the segmentation data presented about your audience is based on an individual belonging to a segment at the time of their visit.

Views by Location

The map in the Views by Location panel shows the number of views by country in the selected time period.

A map chart identifies users by geography.

Views by Technology

View a stacked bar graph of the Page’s views by operating system (grouped by device type) in the default tab.

Users can also be viewed by device.

Click Web Browser to see a donut chart displaying up to the top eight web browsers over the selected time period. If applicable, remaining web browsers are aggregated in the ninth donut segment.

Asset Appears On

The Asset Appears On table includes a Page Name and URL. Like any Page data in Analytics Cloud, only Pages that were interacted with in some way by site visitors are tracked and reported. It’s important to note that the link doesn’t take you to the actual Page with the Asset on it. Instead, it leads to the Page Analytics view of the Page. From there you can click the URL to the actual Page.

A table lists where the assets appear.