Capability

Personalization

Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Feature
Deployment Approach
Capability
Getting Analytics for User Segments
Getting Analytics for User Segments Subscribers To use Analytics Cloud with User Segments, you must first connect your DXP data source to Analytics Cloud and enable synchronization of users and...
Published Date: Jan 18, 2025 2:50 AM
Segmentation By Geolocation
Segmentation By Geolocation Liferay DXP 7.4 U44+/GA44+ You can configure Segments by geolocation to display different pages dynamically or content based on the user's country. To display different...
Published Date: Jan 18, 2025 2:50 AM
Segments Admin Settings
Segments Admin Settings Liferay DXP/Portal 7.3+ You can configure Segments behavior at the system or instance level. With these settings, you can enable/disable segmentation, set the interval for...
Published Date: Jan 18, 2025 2:50 AM
Segments Editor UI Reference
Segments Editor UI Reference You can use segments to organize users into different groups with common sets of properties. Follow these steps to access the segments editor UI. Go to Site...
Published Date: Jan 18, 2025 2:50 AM
A/B Testing
A/B Testing A/B testing evaluates the effectiveness of content pages by testing a variant design against the control design (i.e., the original). This process involves creating a page variant,...
Published Date: May 9, 2024 6:44 PM
Optimization
Optimization A/B Testing Personalizing Content with Segments
Published Date: May 9, 2024 6:44 PM
Personalizing Content with Segments
Personalizing Content with Segments When used with Liferay DXP's personalization features, the full power of Analytics Cloud's Segments is realized. Personalization lets you target Liferay DXP...
Published Date: May 9, 2024 6:44 PM
People
People Better understanding individual users and users in aggregate is key to offering excellent service. Analytics Cloud provides the tools to better understand both. By building robust Individual...
Published Date: May 9, 2024 6:44 PM
Individual Profiles
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Published Date: May 9, 2024 6:44 PM
Understanding Interests
Understanding Interests As individuals interact with the pages of a Liferay site, Analytics Cloud notes the topics they contain. The more an individual visits pages that contain a topic, the higher...
Published Date: May 9, 2024 6:44 PM
Creating Segments
Creating Segments Segments created in Analytics Cloud sync with Liferay DXP. However, segments created in Liferay DXP do not sync with Analytics Cloud. Creating a Dynamic Segment Click Segments...
Published Date: May 9, 2024 6:44 PM

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