Capability

Personalization

Liferay provides powerful out-of-the-box features for building and delivering personalized experiences to users. Personalization features empower you to deliver novel site experiences that differ based on defined user segments, design and execute A/B Tests, and more.

Feature
Deployment Approach
Capability
A/B Testing
A/B Testing Liferay DXP 7.2 SP1+ With A/B Testing, you can determine the most effective version of your content by testing variations on different users. The majority of visitors see the current...
Published Date: Nov 22, 2024 10:52 PM
Reviewing A/B Test Results and Publishing Test Variants
Reviewing A/B Test Results and Publishing Test Variants When the A/B Test finishes, you can find the test results in Analytics Cloud and Liferay DXP. Analytics Cloud declares a winner when the...
Published Date: Nov 22, 2024 10:52 PM
Verifying A/B Test Requirements
Verifying A/B Test Requirements Before running A/B Testing on your Content pages, you must verify these requirements are met: Liferay DXP is connected to Analytics Cloud. Fore information on how...
Published Date: Nov 22, 2024 10:52 PM
Creating A/B Tests
Creating A/B Tests Before creating A/B tests, remember these things: You can create a test for a default Experience or a personalized Experience mapped to a Segment. You can only create an A/B...
Published Date: Nov 22, 2024 10:52 PM
Running and Monitoring A/B Tests
Running and Monitoring A/B Tests You can configure these parameters when you run the A/B Test: Traffic Split: The percentage of visitors randomly split between the original and the variant when...
Published Date: Nov 22, 2024 10:52 PM
Optimization
Optimization
Published Date: May 9, 2024 6:44 PM
People
People Better understanding individual users and users in aggregate is key to offering excellent service. Analytics Cloud provides the tools to better understand both. By building robust Individual...
Published Date: May 9, 2024 6:44 PM
Personalization
Personalization Liferay DXP provides powerful tools out-of-the-box for understanding and delivering personalized experiences to users. For example, you can use data from Liferay's Analytics Cloud...
Published Date: Nov 22, 2024 10:52 PM
Individual Profiles
Individual Profiles Many individuals visit your sites. Learning who they are and their activities and interests helps you improve business with them. Individual profiles help your Sales, Customer...
Published Date: May 9, 2024 6:44 PM
Segments Analytics
Segments Analytics Segments aggregate individuals based on common attributes and behavior. For example, you can create a segment that contains users interested in a given topic, work in a specific...
Published Date: Jan 18, 2025 2:44 AM
Creating Segments
Creating Segments Segments created in Analytics Cloud sync with Liferay DXP. However, segments created in Liferay DXP do not sync with Analytics Cloud. Creating a Dynamic Segment Click Segments...
Published Date: May 9, 2024 6:44 PM
Interests and Search Terms
Interests and Search Terms Finding out topics people are interested in helps you relate your products and services to them. Analytics Cloud's insight empowers you with rich, easy-to-understand...
Published Date: May 9, 2024 6:44 PM
Experiences
Experiences Use experience personalization to tailor content pages and collections to different audiences. You can show customized layouts, content, and collection items based on user segments. ...
Published Date: Jun 24, 2025 6:19 PM
Content Page Personalization
Content Page Personalization You can tailor your Content Page to different groups of users, providing each group a personalized experience, rather than a generic one. You can also leverage Content...
Published Date: May 9, 2024 6:57 PM
Creating and Managing Experiences
Creating and Managing Experiences Liferay 7.4+, 7.3 FP1+, and 7.2 FP11+ You can customize your content page for different groups of users using Experiences. See Content Page Personalization to...
Published Date: May 9, 2024 6:57 PM
Enabling Automated Live Chat Systems
Enabling Automated Live Chat Systems Liferay 7.4+ Liferay now offers integration with several live support chat platforms. Enabling this integration adds a chat window to sites on your Liferay...
Published Date: Nov 22, 2024 10:52 PM
Personalizing Collections
Personalizing Collections Liferay Portal 7.3 GA6 / DXP 7.3+ By default, any user can see all the collection's content and is part of the Anyone personalized variation. However, you can create a...
Published Date: May 9, 2024 6:57 PM
Personalizing Collections for Liferay 7.2 and Earlier Versions
Personalizing Collections for Liferay 7.2 and Earlier Versions Personalizing collections tailors content for specific user segments, enhancing user experiences and targeting content effectively. In...
Published Date: Jan 9, 2025 5:24 PM
Using the Accessibility Menu
Using the Accessibility Menu Liferay DXP 2024.Q2+/Portal GA120+ Most enhancements to accessibility in Liferay are propagated across the entire platform by default, so all your users can benefit...
Published Date: Jun 6, 2024 3:57 PM
Creating and Managing User Segments
Creating and Managing User Segments Using Segments you can create different groups of users based on a common set of properties, like user Job Title, or user Language. For a list of the properties...
Published Date: May 9, 2024 6:57 PM