Legacy Knowledge Base
Published Jul. 2, 2025

How is Bounce Rate calculated?

Written By

Rita Schaff

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Issue

  • We would like to know how the Bounce Rate is calculated.
    Sites_-_Bounce_Rate.png

Environment

  • Analytics Cloud

Resolution

  • It is calculated every 30 days.
  • If you find that the values are too small, it is possible that there just has not been enough time to calculate an accurate % change. E.g. if your Analytics Cloud was launched on May 6, then there have not been two 30-day periods to allow for the percentage change to be accurately calculated.

Additional Information

 

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