Is it possible to relate a user to an event from Analytics Cloud's Data Exports?
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Issue
- When comparing the Events and Individuals report, how can we determine the specific user that is associated with an event?
- The “userId” data from the Events export never matches up with the “demographics.uuid” or “id” from the Individual export.
Resolution
- The Event’s
userId field would more accurately be considered a device ID. This value will change whenever the session changes so it can’t be used to determine the user who is associated to the event.
- Instead, the Event’s
emailAddressHashed field should be used to determine which user is associated to the event. This value should match the id value inside of the Individuals report.
- Some Events won’t have an
emailAddressHashed field value. This means that the Event was anonymous, and hence cannot be associated to a specific user.
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