Getting Started with Clarity

Founded in 2010, Clarity Vision Solutions is an eyewear manufacturer that has experienced tremendous growth and success in a very short period of time. Clarity's expanding online presence and the need to streamline operations prompted their adoption of the Liferay Digital Experience Platform (DXP). Currently, Clarity is leveraging Liferay DXP to implement a new public marketing website, specifically targeting international distributors to expand their global network. With Liferay, they aim to unify their digital environment, enabling them to efficiently manage customer interactions, employee workflows, and partner communications.

Clarity's rapid growth has presented challenges in managing their digital content, hindering further expansion. They recognize that designing a one-size-fits-all web solution leads to a generic visitor experience that limits engagement with potential customers and partners. A robust personalization strategy is crucial for resolving this content management challenge and supporting Clarity’s global growth objectives.

Critical Success Factors

As Clarity continues improving their marketing solution, their leadership team has identified several critical success factors to measure the project’s overall effectiveness.

• Empower Content Contributors: Enable marketing and business teams to easily create, update, and manage personalized experiences through intuitive interfaces without deep technical knowledge. Liferay’s user-friendly CMS capabilities ensure non-technical teams can directly contribute to and manage experiences efficiently.
• Enhance Content Discoverability and Engagement: Ensure that targeted content and product recommendations are easily found and compellingly presented to specific audience groups, driving higher engagement and conversion. Liferay’s static and dynamic user segmentation capabilities provide a data-driven approach to grouping users by their demographics, preferences, and behaviors.
• Enforce Ethical Data Collection: Maintain transparent data collection practices to preserve user privacy and comply with legal regulations, while still delivering tailored personalized experiences. Liferay enables ethical data collection with auditing tools, automated cleanup, and mechanisms for securing user consent.
• Encourage Continuous Refinement: Iterate and improve site experiences by setting measurable outcomes and tracking user behavior and feedback. Liferay’s Analytics Cloud and A/B testing capabilities provide deep insights that unlock new opportunities for optimizing user segmentation and site experiences.

Conclusion

Now that you've learned about Clarity and how Liferay can help them overcome their obstacles, you'll set up the developer environment you'll use throughout this course.