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Creating a Virtual Product

A virtual product is any non-tangible product that customers can download. Examples include videos, electronic publications, warranties, and service contracts. Like other product types, virutal products have inventory and can be sold individually, or as part of a product bundle or grouped product. For virtual products, you can also determine the download’s terms of use, duration of availability, maximum number of customer downloads, and whether there’s a download sample.

Note

Virtual products are downloadable digital assets and cannot be shipped. The product becomes available to the customer in the Product Downloads widget based on the configured activation status. See Using the Product Downloads Widget for more information.

Creating Virtual Products

Open the Global Menu () and navigate to Commerce → Products.
Click Add () and select Virtual.
Enter a name and select a Catalog.
Click Submit.

After creating a virtual product, you must associate it with the required desired digital assets, set the SKU’s base price, and assign it inventory before it’s purchasable for customers.

Configuring Virtual Products

Besides standard product details (e.g., Specifications, Options, SKUs), virtual products include unique settings.

Open the Global Menu () and navigate to Commerce → Products.
Select an existing Virtual Product.
Go to the Virtual sub-tab.
Under Details, enter a URL or select a file to determine which digital asset is used for the product’s download.
Under Base Information, configure the following settings:
- Activation Status: Set the Activation Status for the download. This determines the order stage at which the asset becomes available to download (i.e., Completed, Pending, or Processing).
- Duration: Set the number of days customers keep access to the file; leaving this field 0 grants users unlimited access.
- Max Number of Downloads: Set the maximum number of times the customers can download the digital asset.
Under Sample, determine whether the product has an associated sample download. If enabled, enter a URL or select the file used for sample downloads.
Under Terms of Use, determine whether the product has Terms of Use. If enabled, select from available Web Content, or enter your own text using the provided text editor.
Click Save.