Analytics Cloud plans are limited by the total amount of Individuals and Page Views synced from data sources. When either limit is exceeded, Analytics Cloud users are prompted to upgrade your plan or purchase add-ons to accommodate the additional usage.
The Plans section describes each plan’s limits and cost. Higher tier plans offer additional flexibility through higher limits and less expensive add-ons. Your current plan is highlighted. You can upgrade from lower tier to higher tier plans.
Add-ons increase limits on Individuals or Page Views, without requiring you to upgrade to a new plan. Purchasing add-ons gives you commitment-free analytics capacity increases.
Contact your sales representative for further guidance on getting a plan that fits your organization’s needs.